Scientist, turned founder, turned investor, with deep experience in the tech world. Pedro holds a Ph.D. from U.C. Berkeley, and his publications have received awards both in the EU and US. His first venture (GoodGuide.com) was backed by NEA and DFJ and creates tools to help companies sell, and consumers buy, safer and healthier products. These tools are used today by millions of users around the world, and by a diverse set of companies ranging from small companies to large Fortune 500, including the major US retailers. Following GoodGuide’s acquisition, he launched West to West to help Portuguese entrepreneurs succeed in Silicon Valley and more recently started leading all initiatives for 500 Global in Europe and Africa. Pedro has experience on both sides of the table as operator and investor, and with all the different stages of a venture from idea to growth.
Scientist, turned founder, turned investor, with deep experience in the tech world. Pedro holds a Ph.D. from U.C. Berkeley, and his publications have received awards both in the EU and US. His first venture (GoodGuide.com) was backed by NEA and DFJ and creates tools to help companies sell, and consumers buy, safer and healthier products. These tools are used today by millions of users around the world, and by a diverse set of companies ranging from small companies to large Fortune 500, including the major US retailers. Following GoodGuide’s acquisition, he launched West to West to help Portuguese entrepreneurs succeed in Silicon Valley and more recently started leading all initiatives for 500 Global in Europe and Africa. Pedro has experience on both sides of the table as operator and investor, and with all the different stages of a venture from idea to growth.