Dirty Diapers, Clean Standards 

• New parents have 99 problems, but diapers ain’t one of them with Applecrumby.
• The 500-backed baby wellness company is the world’s first private diaper brand to be awarded a Utility Patent for its 100% Totally Chlorine Free (TCF) Absorbent Core, setting a new global standard in diaper safety, transparency, and innovation.
• The team has long advocated for safer alternatives for babies. Chlorine, commonly used in conventional diaper processing, can produce harmful byproducts like dioxins, which have been linked to skin irritation and long-term health concerns.
• With their GreenCore-Dry™ technology, Applecrumby offers a lab-certified, 11-layer chlorine-free absorbent core — a first of its kind globally.
• The diapers are not only cleaner — they’re better-performing too. Engineered to deliver ultra-fast fluid absorption, the diapers feature super-soft plant-based layers, even moisture distribution, and triple leak guards that lock in fluids for up to 12 hours of dryness.
• “We wanted to make premium diaper care not just safer, but also more accessible,” Co-founder Jesmine Tan shared. “Every baby deserves the best — without costing parents more.”
• Read the full story here.