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Prefer launches Asia’s first beanless coffee ice-cream and is scaling fast to cross 100 points-of-sale and fulfill $15M deals with B2B partners | Markup #1188

2025.07.22

500 Global Team

500 Global Team

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Photo credit: Prefer

Zero Bean, Full Flavor 

  • Asia’s first beanless coffee ice cream is now available in Singapore! Gourmet retailer Melvado’s new Coconut Latte ice cream features 500-backed foodtech company Prefer’s coffee alternative made by fermenting food industry byproducts.
  • “This is a permanent product with plans to expand the lineup together,” shared Co-founder & CEO Jake Berber. “The launch is just the first step in what we both see as a long-term collaboration.”
  • He added that their bean-free coffee is up to 10x more affordable and with a 10x smaller carbon footprint than conventional coffee.
  • Prefer is currently available in 75 locations across Singapore, and they are actively expanding into new markets.
  • Jake revealed that they are on track to cross 100 points-of-sale by the end of 2025.
  • They are also scaling up production to meet the demand of $15M agreements with B2B partners, including FMCGs, ingredient manufacturers, and coffee chains.
  • Read the full story on Green Queen.
     
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